Registration for the Pangaea marketing course, Marketing Pharmaceuticals in Canada (MPiC) is now open.  Help your team develop a better understanding of the Canadian environmental influences that impact their work to improve their brand’s performance. Invest in their training and development with a course tailored to the Canadian market.  Give them an advantage by allowing them to benefit from what 500 other program participants have leveraged!

• Understand the regulations that control promotion of products in the Canadian Pharmaceutical Industry
• Develop a better understanding of the Canadian Pharmaceutical Industry and environmental influences that impact commercialization of pharmaceuticals
• Gain an understanding of how pricing and reimbursement will significantly affect your brands’ success
• Identify and apply strategies to make your brand more effective and shape its successful future
• Pick up on how to use data and digital media to maximize your brands’ performance
• Determine the correct way to segment and target your audience for improved impact of your message and deployment of resources
• Incorporate new and unique ways to be more successful in your career and network with others within the industry
• Network with industry leaders and colleagues