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Pangaea Group – Marketing Pharmaceuticals in Canada™ (MPiC)
October 21 - October 22
Maximize the success of your brand. Learn how to grow your brand from
experienced industry executives no matter where it is in its life cycle.
Learning Objectives
• Understand the regulations that control promotion of products in the Canadian Pharmaceutical Industry
• Develop a better understanding of the Canadian Pharmaceutical Industry and environmental influences that
impact commercialization of pharmaceuticals
• Gain an understanding of how pricing and reimbursement will significantly affect your brands’ success
• Identify and apply strategies to make your brand more effective and shape its successful future
• Pick up on how to use data and digital media to maximize your brands’ performance
• Determine the correct way to segment and target your audience for improved impact of your message and
deployment of resources
• Network with industry leaders and colleagues
Facilitators & Guest Speakers: Learn from Experience
Facilitators: Kyra Trainor & Helen Kalra – The Pangaea Group
Guest Speakers: Various senior level executives within industry will join to provide their experiences and provide real life cases on commercializing pharmaceuticals in Canada.
Course Format
Topics are covered in an interactive format and presented with application exercises. Case-based examples provide for the summation and review of the brand planning process. Sessions are offered in two – 2-day sessions to allow for practical implementation and ease impact of time out of office.
Who Should Attend?
No matter your current role, if you are a pharmaceutical industry professional, you will benefit by learning from other experienced professionals in the industry. In addition, you will have the opportunity to network with peers and senior leaders from across the industry.
Previous Participant Backgrounds
Recently appointed product managers, other industry employees/ managers who contribute to brand planning (sales, regulatory, medical, continuing education, reimbursement) as well as employees from agencies and suppliers working with brand managers.
$ 5,250.00 + HST
Get in touch with the Pangaea Group
Phone: 416-516-3524
Email: events@pangaea-consultants.com
Visit: www.pangaea-consultants.com
Substitution / Refund Policy
Participant substitution is permitted up to and including the first day of the program. A full
refund will be given for cancellations received 30 days prior to the event. Cancellations received less than 30 days prior to the start date will be ineligible for a refund; however, 100% of the course fees can be deferred to the next Marketing Pharmaceuticals in Canada™ course.